Privacy Policy
Blaines respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, shop in our stores, or interact with us in any way.
Content
Who We Are
Blaines are an independent electrical specialist, with locations in Swaffham, Dereham, and Watton, Norfolk. We sell a wide range of products for the home. We also offer a bespoke design and installation service for kitchens, bathrooms, and bedrooms.
For the purposes of the UK General Data Protection Regulation (UK GDPR), we are the data controller of your personal information.
Information We Collect
We may collect and process the following types of personal data:
- Contact Information: Name, email address, telephone number, address
- Purchase Details: Items purchased, payment information (securely processed via third-party providers)
- Newsletter Sign-ups: Email preferences, subscription status
- Website Usage: IP address, browser type, pages visited, and interaction data via cookies (see our Cookie Policy)
- Customer Service Interactions: Communications with us via phone, email or in-store
How We Use Your Data
We use your personal data to:
- Fulfil your orders and provide customer service
- Send you order updates and invoices
- Keep you informed via newsletters (with your consent)
- Run promotional campaigns, prize draws, or giveaways
- Improve our website and customer experience
- Comply with legal obligations
We do not sell or rent your personal data to third parties.
Marketing & Communications
If you opt in to receive marketing from us (e.g., newsletter sign-ups), we may send you occasional updates, promotions, and helpful tips. You can unsubscribe at any time by clicking the link in the footer of our emails or contacting us directly.
Sharing Your Data
We may share your information with:
- Trusted third-party service providers (e.g. payment processors, delivery couriers) who help us operate our business
- Legal authorities if required to comply with law or enforce our terms
All third parties are required to keep your data secure and process it in accordance with applicable data protection laws.
Data Security
We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access or disclosure.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent for marketing communications
- Object to or restrict certain types of data processing
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us using the details below.
Retention Period
We retain your personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law (e.g. for tax and accounting records).
Cookie Policy
Our website uses cookies to enhance your browsing experience and collect anonymous analytics data. For more information, please read our Cookie Policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we use your data, please contact us at:
Blaines
Bradley House, 10 London Street, Swaffham, Norfolk PE37 7DG
Email: customerservice@blaines.co.uk
Phone: 01760 724418
Last updated: 30-04-2025