Incredibly real

See how real your favourite shows can look with the Sony BRAVIA KD50X89JU 50″ Smart 4K Ultra HD HDR LED TV with Google TV & Assistant. Its 4K HDR Processor X1 gives you vibrant colours with incredible depth and texture, so everything you watch looks more realistic.

Sony’s 4K X-Reality PRO picture technology upscales every pixel on the panel, delivering jaw-dropping clarity and colour. Your favourite films, sports and games never looked so good.

Breathtaking colours

Enjoy rich, bright colours with the brilliant TRILUMINOS PRO display. It reproduces over a billion shades and hues, so images look more natural and lifelike.

Super-smooth action

With Motionflow XR 1000 Hz technology you’ll get smooth, lag-free images with no jittering or blur, even during fast sports matches or actions scenes.

Immersive sound

Dolby Atmos delivers multi-dimensional surround sound that seems to flow all around you. Together with Sony’s unique X-balanced speakers, it gives you cinematic viewing that makes you feel like you’re part of the action.

Google TV

With Google Assistant you can simply use your voice to control your TV. Ask Google to find a specific title, search by genre or give personalised recommendations by asking “Ok Google, what should I watch?”. You can get answers on screen, control your smart home devices, plan your day and much more.

Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also catch-up on shows you’ve missed straight from the TV guide with YouView.